I don’t know about you, but I’ve never needed an actual reason to eat ice cream! When it comes to an all-time favorite summertime treat, ice cream is at the top of my list. OK, let’s be honest; I’ve ate it as a meal on several occasions! It’s dairy, which makes it a food group, right? So, finding out that July 16 is National Ice Cream Day just gives me one more excuse to enjoy a scoop…or two!
However, since we are talking about public relations campaigns this week in class, I thought it would be interesting to see just how many brands take advantage of this, or other “national holidays” to build relationships with their audiences.
I did a quick search and found several brands participating in National Ice Cream Day. PetsMart is even giving out dog-friendly ice cream samples! There are plenty of listings of participating ice cream shops, so no matter where you live, you can probably score some free ice cream deals this weekend!
Using these quirky national holidays/observances as a part of a strategic communications plan is nothing new. In 2015, Tostitos had some fun with National Chip and Dip Day! Over the years, brands have put together some creative campaigns for everything from “National Smile Day” to “Ask a Stupid Question Day” and everything in between! Without peeking, what are some organizations that you think could use National Smile Day or Ask a Stupid Question Day as a part of their public relations initiatives? If you were a part of the planning team, what creative ideas would you incorporate into the campaign?
Creativity has always been one of the selling points of the public relations industry. One way to nurture your creativity is by reading more. By the way, reading more will also strengthen your writing, which is another important skill for public relations professionals. Blogging is just one fun way to strengthen both your creativity and your writing…and yes, it’s also a required assignment!
However, taking breaks is important too. So, when you are ready for a break from reading, writing and other homework tasks, visit your favorite ice cream shop and celebrate National Ice Cream Day with some free ice cream!
In the meantime, pull up a chair and let’s talk.