As you look ahead to your coursework, consider what classes will best advance your career goals. This applies to the classes you take within your major and in choosing your minor and electives.
For example, take a look at “10 things young PR pros need to stop doing to get ahead.” All the tips offer sound advice for young professionals, but there are a few I want to point out to you.
No. 5: Ignoring the numbers. You have to understand the business of your clients and this includes understanding data and analytics. Don’t shy away from business or marketing courses that could help strengthen your understanding of the numbers game.
No. 6: Monitoring for stories, not trends. You can practice this now. As you look for story ideas for writing assignments this semester, consider current trends. This is what produces publishing opportunities.
No. 8: Being a generalist. Once again, with so many facets to the public relations industry, consider classes you can take to help build your expertise in a specific sector of the industry. Whether that be crisis communication, healthcare, finance or something else; be strategic in the classes you take. You want to make yourself marketable.
No. 9: Accepting the existing process. Young professionals can bring a wealth of knowledge to a project especially when it comes to the use of technology. You are avid users of technology, now learn how to use that knowledge in your chosen career. Sign up for the social media for PR class to learn more about how to use the different platforms from a professional standpoint instead of just to take cute selfies!
These are a few suggestions that can help make the most of your college classes. Remember you are pursuing a career in public relations–as No. 4 points out, it’s about building relationships. That is something you should be doing now. So grab that cup of coffee and meet a mentor.
I have one last piece of advice: stay organized. That way No. 10 won’t slip away from you!
In the meantime, pull up a chair and let’s talk.