You were probably still in diapers when this movie was originally released, but no matter your age, many have probably seen, or at least heard about, the movie “Groundhog Day.”
Other than just enjoying this iconic film, Adele Cehrs points out that we can learn a lot from Phil Connors as he repeats Groundhog Day again and again and again…but let’s not spoil it. You can watch the movie later; for now, let’s look at the ways Cehrs says you can make your messages repeatable.
To “Groundhog Day” your messages as Cehrs puts it, you need to avoid these four common mistakes.
- Use clear and concise sentence structure. We’re only a few weeks into the semester, and you are probably already grasping the importance of brevity when it comes to your writing. In every exercise and writing assignment, you want to take the time to edit–get rid of the clutter if you want the message to be repeatable.
- Limit the number of messages. You don’t have to throw everything into one piece of copy. Cehrs recommends addressing three-five key points. If you have more than that, consider using a separate piece of copy to focus on the other issues.
- Write conversationally.Your audience won’t remember your message if you don’t speak their language. Writing in a comfortable and familiar tone makes it easier for your message to be repeated.
- Know your audience. When writing, you need to know the voice of your client along with the voice of their audience. This speaks to the importance of research and understanding the culture of each individual client. This means tweaking each message so that it resonates with each specific audience.
Keeping these tips in mind will make your messages repeatable, and that means repeatable success for you and your clients.
Here’s to Punxsutawney Phil not seeing his shadow and looking forward to an early spring! In the meantime, pull up a chair and let’s talk.