Writing assignments can strike fear in the heart of any student, but for public relations students, writing is essential. Blogging not only gives students that much-needed writing practice, but it can also build experience in audience engagement that can be shared with future clients.
For some ideas on how you can make blogging part of your professional development, consider these tips from Problogger:
- Focus on your influence rather than your reach. Consider how you can work toward becoming an influencer. Problogger contributer Laney Galligan suggests, “When you have low traffic, worry less about the size of your audience and start focusing on the impact of your influence on that audience.” Understanding analytics allows you to bring these ideas to the table for a future client or employer.
- Prove you’re a good match. I like the suggestions of posting proactively about the brand and sharing their content with your social media audience. This is relational, and there is no reason why you cannot begin to nurture those relationships now. It goes along with the “know, like, trust” adage shared by Bob Burg. “All things being equal, people do business with, and refer business to, people that they know, like, and trust.”
- Focus on the relevance, not the size of your audience. Whether you someday become the professional blogger being pitched to or you are the public relations professional counseling a client, this tip aligns with the notion of outcome over output. Just as sending out 500 press releases may not be as effective as strategically sending out five press releases to the right publications, it’s all about knowing your audience.
- Don’t ask for more than you are offering. As a new blogger, this is a great opportunity to just build your professional network. Relationship building is the cornerstone of the public relations industry. As Galligan said, when you are just starting out, you need to do whatever you can to prove your worth.
For students, these tips may seem like baby steps, but the point is your blog, like all the assignments in this class, can work toward being more than just points toward a grade. Use the assignments to begin to develop your professional presence; let them demonstrate your value as a young professional.
Pull up a chair and let’s talk.