With a little help from Fleetwood Mac and a young PR professional by the name of Olivia Adams, I am here to remind students to “don’t stop thinking about tomorrow!”
Adams may be young, but she shares wisdom beyond her years in her post “8 Things They Don’t Tell You About Breaking into PR After College.” I’ve paraphrased her list here, but be sure to read her full post at Olivia Adams. She’s a great role model and offers sound advice for young professionals just beginning their careers.
1. Don’t stop networking. So, you’ve landed an amazing job; congratulations! Just remember whether it’s your first position or midway through your career, you need to continue to network. The “it’s who you know” adage doesn’t lose value as you progress through your career.
2. Don’t stop gaining experience. Adams mentions the possibility of taking a post-graduation internship. If you don’t land a job right after graduating, consider the value an internship can offer. It will allow you to continue learning and gaining experience, which will strengthen your resume. Although some internships may still be unpaid, there are some firms that offer paid internships for graduates.
3. Don’t stop building your brand. Basically, Adams reminds us that we cannot rest on our laurels, which can be an easy trap to fall into if everything is going along just “peachy.” My favorite part of her advice: “don’t forget about your PR peeps and your blog!”
4. Don’t stop discovering. This is especially good advice for current students because it reinforces the value in seeking diverse internships. Getting experience in different sectors of the industry gives you a chance to see what you like and what you don’t.
5. Don’t stop learning. Adams stresses the importance of understanding measurement when it comes to social media. So if you want to tout “social media expertise” on your resume, you have to understand how to measure those strategies.
6. Don’t stop collaborating. Public relations, advertising and marketing are increasingly more integrated. Content marketing plays a role in this collaborative effort. Understanding this role will make you a more competitive job candidate/employee.
7. Don’t stop side hustling. I have to admit, I had never heard the term “side hustle,” but I like the sound of it. We lead busy lives, and our jobs are often a big chunk of that busyness. So whether you call it a side hustle, work-life balance, giving back or just plain and simple, “me time,” I agree with Adams…it’s a beautiful thing!
8. Don’t stop writing. Ahhh, now I have to admit, I was excited to see this on the list! Being a solid writer is just so important to public relations professionals, and like any skill, the more you practice, the better you get at it. That’s why I like to see students blogging. Writing about something you are passionate about helps make the writing practice more fun, and hopefully, it will encourage students to continue writing.
What an awesome list, and remember, this advice is coming from someone who just graduated last year and is well on her way to a successful career – that’s encouragement right there! So don’t stop thinking about tomorrow because it will indeed soon be here! In the meantime, pull up a chair and let’s talk.