Attention soon-to-be graduates: Have you had your social media checkup yet? This should definitely be part of your pre-graduation checklist to make sure your social media reputation and skills are in good health before you enter the job market. This is true for all graduates but especially for those entering the public relations industry.
The Speech Communication Department offers a social media class to help students understand the myriad of new communication
technologies. Although I don’t teach the social media class, I do teach public relations writing classes, which is also a skill young professionals need to ensure is healthy. It is also important for students to see the connection between the two. The new technologies have changed the way messages are disseminated and interpreted. With the pervasiveness of social media, it’s important for students to master the pen and the “send button.”
Many experts say that social media has put the public back into public relations. Two-way conversations on sites like Facebook and Twitter are great ways for organizations to get feedback from, and build relationships with, their target audiences. Sites like Instagram and Pinterest also show the increased popularity of visual content.
With all of these digital conversations taking place, we are seeing an increase in social media management positions. Students who learn to use these technologies strategically and creatively will be strengthening their job marketability.
So take a few minutes to watch this humorous take on a serious subject. How healthy are you?