My Causerie

"All great change in America begins at the dinner table." ~ Ronald Reagan

Super Bowl PR February 5, 2011

Filed under: ACS 213 — mycauserie @ 12:27 am

Super Bowl Sunday is fast approaching – are you set to watch the game…and the commercials? Do you remember reading about “media impressions”  and “ROI” in Chapter 8? Well, for the companies who garner one of these coveted Super Bowl commercial spots, they believe the number of media impressions makes for a great return on their investment (ROI). Want a sneak peek of a few of the commercials? Take a look at this Today Show  clip and judge for yourself.  What commercials do you think will create the most buzz on Monday, and more importantly, do you think that “buzz” will translate into a positive return on their investment?

Enjoy Super Bowl Sunday, and I’ll see you in class on Monday. In the meantime…

Pull up a chair and let’s talk!


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