We recently discussed the increasing emphasis companies are placing on corporate social responsibility, and we looked at different case studies that pointed out the impact CSR can have on a company. I came across an interesting article on Forbes.com that highlighted various CSR campaigns – one we even debated in class.
Take a look at some of the other campaigns (link below) featured in this article. The article states that the lesson companies must learn regarding CSR is to “do it for the right reasons.” Otherwise, people will be quick to point out the phoniness, and as we have discussed in class, social media have provided a forum for everyone to voice their opinion about anything – including your company or your client’s company.
What do you think? Pull up a chair and let’s talk.