My Causerie

"All great change in America begins at the dinner table." ~ Ronald Reagan

Social Media Checkup July 20, 2014

Filed under: SPC 213 — mycauserie @ 11:30 am
Photo Credit: light2shine via Compfight cc

Photo Credit: light2shine via Compfight cc

Attention soon-to-be graduates: Have you had your social media checkup yet? This should definitely be part of your pre-graduation checklist to make sure your social media reputation and skills are in good health before you enter the job market. This is true for all graduates but especially for those entering the public relations industry.

The Speech Communication Department offers a social media class to help students understand the myriad of new communication

technologies. Although I don’t teach the social media class, I do teach public relations writing classes, which is also a skill young professionals need to ensure is healthy. It is also important for students to see the connection between the two. The new technologies have changed the way messages are disseminated and interpreted. With the pervasiveness of social media, it’s important for students to master the pen and the “send button.”

Photo Credit: ToGa Wanderings via Compfight cc

Photo Credit: ToGa Wanderings via Compfight cc

Many experts say that social media has put the public back into public relations. Two-way conversations on sites like Facebook and Twitter are great ways for organizations to get feedback from, and build relationships with, their target audiences. Sites like Instagram and Pinterest also show the increased popularity of visual content.

With all of these digital conversations taking place, we are seeing an increase in social media management positions. Students who learn to use these technologies strategically and creatively will be strengthening their job marketability.

So take a few minutes to watch this humorous take on a serious subject. How healthy are you?




JoinThe Purple PRoject in the Walk to END Alzheimer’s July 14, 2014

Filed under: My Causerie — mycauserie @ 7:00 am
The Purple PRoject 2013 Walk Team

The Purple PRoject
2013 Walk Team

Please join The Purple PRoject, PRSSA-SIUE Chapter’s Walk to END Alzheimer’s team. The Walk is Saturday, Sept. 27 and held on the SIUE campus, so it makes it easy to participate. PRSSA membership is not required to join the team and help in the fight against Alzheimer’s.

Not available to Walk on Sept. 27? No problem. You can also be a virtual walker and help raise the much-needed funds for research and support of those living with this unforgiving disease.

If you would like to help in planning various team fundraisers, please contact me. I would be happy to brainstorm some fun and easy ideas with you! If you are interested in serving as a Walk volunteer the day of the event, please let me know that too. PRSSA members have supported the Alzheimer’s Association for several years by serving as Walk volunteers. There are a variety of ways you can help the day of the event.

All team members who raise at least $100 will get a Walk T-shirt. Why not make your goal $167? This would be a great reminder that every 67 seconds someone in the United States develops the disease. Take the challenge and join me in the fight. Sign up today.



Can someone be a CEO and a good dad? July 7, 2014

Filed under: SPC 213 — mycauserie @ 7:00 am

Of course, that wasn’t the question that Matt Lauer asked General Motors CEO Mary Barra in his interview a couple of weeks ago.Watch a portion of the interview below.

Lauer has received a lot of criticism regarding his gender-specific questions. In an interview on KSDK, Sandi Straetker, APR, and a member of the PRSA-St. Louis Chapter, shared her thoughts on the line of questioning. You can watch her interview with Art Holliday at the link below.

PRSA-St. Louis member, Sandi Straetker, interview on KSDK

Lauer, however, defends his line of questioning, and says he knows the importance of work-life balance for both men and women. You can read his comments at the link below.

Lauer’s response to criticism

This week in class we talk about the importance of effective communication including avoiding discriminatory language. What are your thoughts on Lauer’s questions. In our media culture in general, do you think the same questions would be posed to men who serve in professional leadership roles?  How does this relate to some of the issues addressed in Chapter 2 about women in executive positions?

As we move forward in our discussions, we will talk more about the role public relations professionals play in developing strong media relations and how we can influence public perceptions.

In the meantime, pull up a chair and let’s talk.




Where Can You Find This Guy? July 1, 2014

Filed under: SPC 213,SPC 313 — mycauserie @ 7:00 am
Clay Morgan, Vice President of Operations at Arment Dietrich

Clay Morgan, Vice President of Operations at Arment Dietrich

Where can you find this guy? On Sept. 19, 2014, you can find him and his boss, Gini Dietrich on the SIUE

Gini Dietrich, founder and CEO of Arment Dietrich

Gini Dietrich, founder and CEO of Arment Dietrich

campus! Needless to say, I am super excited about meeting both of these professionals.

The SIUE Chapter of Public Relations Student Society of America along with the SIUE English Language and Literature Association are working together to host a phenomenal social media seminar with Gini Dietrich serving as the keynote speaker, and Clay informed me he is coming along as an added bonus! From learning more about him during his turn in the Spin Sucks Inquisition, I’d say it is a bonus indeed!

I am thrilled that student leaders from PRSSA and ELLA have taken the initiative to host this seminar. It is a tremendous opportunity for SIUE students and others as we plan to extend the invitation to area universities and colleges as well as to the St. Louis/Metro-East communities. I encourage everyone to mark their calendars now and make plans to attend this event in September.

For now, I think I will follow Clay’s lead and do some reading. I am currently in the middle of Glenn Beck’s “The Christmas Sweater” – I know, kind of out of season, but it’s been sitting on my shelf for quite some time. After I finish, I am definitely moving right into Gini’s book, “Spin Sucks”…because everyone should read it, right?! I’m kind of intrigued about his other read as well, Daniel Lapin’s “Thou Shalt Prosper: Ten Commandments for Making Money,” so I might have to check it out too.

In the meantime, pull up a chair and let’s talk.




Celebrating the past; planning for the future May 13, 2014

Filed under: My Causerie — mycauserie @ 10:19 pm

1454938_666831906693389_603348905_n PRSSA-SIUE wrapped up an amazing year full of awesome programming, professional  development and community service. Members attended Chapter meetings twice a month that covered a number of different topics including LinkedIn, interviewing and resumes, ethics in the workplace, writing tips, networking and more. Members also attended the PRSA-St. Louis Career Day, volunteered and raised funds for the Walk 1901882_673562129353700_1391697401_nto END Alzheimer’s and participated in the SIUE Relay for Life event where they walked away with the coveted “Spirit Award” for the third year in a row!

The newly elected executive board has already met to begin program planning for next year, and they have some great ideas that will provide valuable professional insights for members. In addition to the regular monthly meetings, regional and national public relations conferences and area agency tours, the Chapter plans to kick off the fall semester by hosting a special social media event on the SIUE campus.

The SIUE Chapter of PRSSA along with ELLA, the English Language and Literature Association, are collaborating on this first-ever event, which is slated for Sept. 19, and both organizations are excited to announce that Gini Dietrich will serve as the keynote speaker. Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, owner of the award-winning blog, Spin Sucks and author of the recently published book, “Spin Sucks: Communication and Reputation Management in the Digital Age.

Social media’s impact is far-reaching, and this seminar will provide information that all students can apply to their professional careers. PRSSA and ELLA look forward to bringing this opportunity to the SIUE community. To get a sneak peek at this talented, dynamic and fun professional, watch the video below where Marc Luber, of Careers Out There, interviews Dietrich.




PRSSA Announces Blogging Contest April 18, 2014

Filed under: SPC 213,SPC 313 — mycauserie @ 6:20 pm

Calling all current and former SPC213 and SPC313 students. Are you a member of PRSSA? Are you still actively blogging? If you answered yes to both of these questions, as all young public relations professionals should, then PRSSA has an awesome opportunity for you.

PRSSA is hosting “Progressions Writing Prompts,” a monthly writing exercise and contest. Each month Progressions will post a new writing prompt. Using the prompt, you write your response in a post on your own blog and then simply email the hyperlink to Progressions to enter the contest. Progressions will select one winner each month. PRSSA will promote the winning response via PRSSA National social media, which will draw attention and readership to your blog.

I know all of you have heard me say time and tine again, “Go online and search for different exercises to strengthen your writing skills.” Now you don’t even have to do the searching; PRSSA is bringing this exercise right to you. It can’t get much easier than that.

Go to Progressions for complete contest rules and to see this month’s prompt. All responses to April’s prompt are due by Wednesday, April 30.

Good luck and happy blogging!


PRSSA Wins RFL Spirit Award! April 15, 2014

Filed under: My Causerie — mycauserie @ 11:41 am
Purple PRoject team captains, Keagan and Ali.

Purple PRoject team captains, Keagan and Ali

We’ve got spirit, yes we do! We’ve got spirit, how about you? The Purple PRoject displayed their spirit once again at SIUE’s Relay for Life event, earning the coveted “Spirit Award” for the third consecutive year.

Relay for Life is a 12-hour event that helps raise awareness and funds for the fight against cancer. The SIUE Chapter of Public Relations Student Society of America has participated in the annual American Cancer Society fundraiser for the past three years. The Spirit Award is presented to the team that displays the most spirit throughout the night by participating in all the crazy games and activities, decorating their campsite and showing the most enthusiasm as they rally to “finish the fight” against cancer.

This year’s theme was “Hula Away Cancer. “PRSSA’s Purple PRoject team raised

Hawaiian Punch Pong Competition

Hawaiian Punch Pong Competition

funds by selling sweet treats at its very own Hawaiian tiki bar along with hosting a variety of Hawaiian Punch games like “Punch Pong” and “Flip-Flop Cup.” Purple PRoject team members also hosted a variety of fundraisers prior to the event including bake sales, selling “Cancer Sucks” koozies, spirit headbands and St. Louis Blues tickets.

The Purple PRoject team has raised more than $1,200 so far toward the fight against cancer, and donations are still being accepted. If you would like to support the Purple PRoject and the American Cancer Society, you can donate here.

Thanks to all the Chapter members who supported the cause.

PRSSA’s Purple PRoject 2014 Relay for Life team






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